Hi! My name is Erez Zundy and I want to share with you the fact that I have no idea what to write here about myself yet. What I do know is that I will post here anything I know about PPC. I have 3 years of experience in PPC marketing, both as an affiliate and as a PPC manager for other unique clients. In this blog I will discuss many espects of the PPC for both affiliates and PPC managers. I will tag my posts by either "affiliates" or "PPC managers", depends on the topic, so keep an eye on that. Ohh yeah, you should also follow me on twitter: 
14
The Power of Giving – A “New” Way To Make a Fortune
Posted under General by Erez ZundyI just finished reading a book called ‘The power of giving’. At least this is how it is called in Hebrew.
The book has a really great massage and part of it is “give more value then you charge for”.
Unfortunately this is not something product owners and marketers are concerned about when they try to sell their product. They are mostly concerned about how to make money, and fast.
I am guilty of the same sin. When I used to create landing pages and sites promoting a product, giving value was not my main issue. When looking back on the things I’ve done and the sites I created, I now realize that a big part of those projects is useless since it didn’t give any value to the clients (or users) and this is probably why I only got a few sales from each and never made a killing.
The funny thing is that this is not the case when I’m dealing with my PPC clients. In that area I feel that I always gave more value than what I charge for. So I need to ask myself why didn’t I do it when I created my own sites?
I think that I was so eager to follow those “super affiliates”, and make a 5 figures income each month, that I forgot that I really need to care about the clients and give value.
It’s weird, but I now understand why Google ban one of my accounts. I really didn’t give any value to the users. So after 2 months I can now say “Thank you Google for doing the right thing”. Lucky me that I still have active accounts so after I will spend some time creating a site that actually gives value I will still be able to advertise it on Google.
Do you understand the power of giving more value than what you charge for? This is how you can create a great deal for your clients, this is how you can sell your product easier, and this is how you can crush the competition.
I think that the best way to give value is the show your clients that you actually care. People all around the world are eager for someone the show them affection and that will care about them. If you manage to give that to your clients I have no doubt in my mind you will make a fortune, no matter what you sell.
I am definitely going to follow this motto and I wish more will do the same.
Good tip, totally agree with you. I know I sometimes am so focused on getting keywords placed strategically throughout the content, and placing nice looking graphics all over, but forget about actually creating value for my visitors. I’ll have to start implementing this more often.
Cheers!
Add A Comment