Hi! My name is Erez Zundy and I want to share with you the fact that I have no idea what to write here about myself yet. What I do know is that I will post here anything I know about PPC. I have 3 years of experience in PPC marketing, both as an affiliate and as a PPC manager for other unique clients. In this blog I will discuss many espects of the PPC for both affiliates and PPC managers. I will tag my posts by either "affiliates" or "PPC managers", depends on the topic, so keep an eye on that. Ohh yeah, you should also follow me on twitter: 
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PPC Week Highlights
Posted under PPC news by Erez ZundyFirst let me start with a confession. It’s hard to be a blogger. writing posts can take up to a few hours, and I don’t ever double check myself when I write it. It’s just that I have this 9 to 6 job that is taking most of my time and energy. Don’t get me wrong – I like doing what I do (PPC), but it’s hard to have a full time job and my own blog.
I just had to get it out of my system. No more whining in this post I promise.
Anyway, I want to start a new “PPC week highlights” posts in this blog. What do I mean, you ask? I mean that every week or so, when ever I don’t have time or energy to write my own posts, I will just mention some cool and interesting posts in other blogs which I read that week.
Let’s Start:
- Praise and Caution for the AdWords Opportunities tab – PPC hero wrote a nice article about the new Opportunities tab you should check out. I think it’s a very nice tool for keywords ideas and expansions. And by the way, if you can’t find your “tools” tab, it’s because all your tools are now in the Opportunities tab.
- Be Careful When Evaluating Paid Search Tests – George Michie wrote on SearchEngineLand about the difficulties PPC marketers sometimes have when running a new test on their accounts. Advanced Stuff..
- Google AdWords Bidding Tutorial - Hal Varian, one of the big guys at the paid search department in Google, has posted a new video in which he explain how to use the bid simulator and some advanced calculations to decide your bidding strategy. He’s explaining some really important stuff and although its title is “tutorial”, it’s defenitely not for beginners.
More news that are not worth reading posts about:
- adCenter now has an ads preview tool. So now you can use it to find where your ad is and if it’s showing without adding another impression to your ad.
- Yahoo removed their Norwegian, Danish and Swedish interfaces. Who ever used it is now forced to use the English interface.
- I’ve been to London this last weekend and it was great!
Great Blog post. I am going to bookmark and read more often. I love the Blog template
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