Hi! My name is Erez Zundy and I want to share with you the fact that I have no idea what to write here about myself yet. What I do know is that I will post here anything I know about PPC. I have 3 years of experience in PPC marketing, both as an affiliate and as a PPC manager for other unique clients. In this blog I will discuss many espects of the PPC for both affiliates and PPC managers. I will tag my posts by either "affiliates" or "PPC managers", depends on the topic, so keep an eye on that. Ohh yeah, you should also follow me on twitter: 
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Internationalize Your PPC campaigns with Google Translator Toolkit
Posted under PPC for all, PPC news by Erez Zundy
Have you ever thought of selling your product or service in other countries beside the countries you advertise in now? This option could mean more sources of revenue, and who wouldn’t like that?
For a PPC manager/optimizer, it’s important to be able to target more than the English speaking countries. This is something that is getting more and more attention as the world of PPC and online marketing in general evolves. By not holding the skills of multilingual PPC marketing you are missing really big clients and you are very limited. The internet is all about being global, so why can’t you?
To help us with that Google has released a new feature to the Google translator toolkit. Why Google is helping us with that? well, obviously if you target more countries and more languages, Google is making more money.
The new feature is intended to help you translate your PPC campaigns into other languages in a fast and easy way. All you need to do is export the campaign from your AdWords Editor with the “export backup” option (AEA file) and upload it to Google translator toolkit. After that it should be easy to follow the instruction and translate your campaign.
The interface is not perfect, and I think a bulk edit of some kind is a must here, but it’s still pretty impressive.
You should be really really careful though, since although Google is translating the keywords fairly well, full sentences are not translated well, so the text ads translation is far than perfect, and for some languages I checked, the translation doesn’t make sense at all. I suggest that you won’t count on this machine and send your text ads to a professional translator.
Image by Patrick Q.
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