Hi! My name is Erez Zundy and I want to share with you the fact that I have no idea what to write here about myself yet. What I do know is that I will post here anything I know about PPC. I have 3 years of experience in PPC marketing, both as an affiliate and as a PPC manager for other unique clients. In this blog I will discuss many espects of the PPC for both affiliates and PPC managers. I will tag my posts by either "affiliates" or "PPC managers", depends on the topic, so keep an eye on that. Ohh yeah, you should also follow me on twitter: 
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Google Slap? Where?
Posted under Affiliates PPC by Erez Zundy
Lately I’ve noticed many affiliates and blogs of affiliates are talking about slaps they got from Google. For those of you that might be new to this business, “Google slap” is a term to describe a massive drop in you campaign performance and quality score and that is not being caused by something you changed.
Let me just tell you that I didn’t get slaps in any of my campaigns so it’s not like the first Google slap that occurred in 2004 (as I remember), when Google “unleashed” the quality score.
If you are wondering why Google slapped you – it’s probably because you did something wrong that is against Google’s guidelines. First of all go and read the AdWords guidelines and policies. If you don’t want to rad it all, just ask yourself if you did PPC that includes:
- Flogs – also known as fake blogs.
- Scams – Google got a lot of complaints about this recently, specially in the “make money online” niche, but also in the “free-trials” scams such as acai berry.
- iframes – Google hates it.
- Government records sites – for those of you promoting the government records/background check niche, I know of 1 clickbank vendor that got slapped.
Keep in mind that Google like quality content and if you are promoting scams, your campaign will die eventually.
If you insist on keeping your campaign, you can try to:
- Switch domains.
- Open a new account and upload the campaign there.
- Google cloaking – just google it.
The methods described above are not recommended at all. I suggest to start something new with a real, quality product.
photo by: Vermin inc's
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