Hi! My name is Erez Zundy and I want to share with you the fact that I have no idea what to write here about myself yet. What I do know is that I will post here anything I know about PPC. I have 3 years of experience in PPC marketing, both as an affiliate and as a PPC manager for other unique clients. In this blog I will discuss many espects of the PPC for both affiliates and PPC managers. I will tag my posts by either "affiliates" or "PPC managers", depends on the topic, so keep an eye on that. Ohh yeah, you should also follow me on twitter: 
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Google Ad Planner – part 1
Posted under General by Erez ZundyNot enough has been said and written about the Google Ad Planner and I intend to change that.
I recently needed to use this tool for a certain client and I was pretty amazed. The last time I tried using it, it was when the tool was in closed beta, and let me tell you, since than the guys at Google did a hell of a work improving it.
For you guys not familiar with the tool, it is a tool designed for online media buying plans. This is gathering its information for all kinds of Google properties and partners including Google analytics.
The tool gives you the option to research a certain site and find traffic data such as unique visitors, reach, page views and total visits. Other cool insights you can get are gender, education, users’ age, and household income. As you can see, the data is shown in the same way as it is shown on Quancast.
Another way of using this tool is a research of websites that are commonly visited by a certain audience. You can set your target audience by many available setting options such as:
- Geographic (country, state and city).
- Language (choose from 20 languages)
- Demographic settings (gender, education, users’ age, etc..)
- Site visited – this option is amazing! You can actually search for sites that your own users are also surfing on. Also, it’s a great way to get the most targeted websites using this tool.
- Keywords searched – you can get websites that are visited by users who searched for a certain keyword. Let’s say I want to target PPC marketers, I can enter the keyword “AdWords tips” and get relevant sites that users who searched for “AdWords tips” actually visiting on a regular basis.
The last cool thing you will find in the audience settings is a “load audience” button that by a drop of a menu lets you choose pre-defined audiences like baseball fans or moms.
More filters that you can use are:
- Ranking method – The tool gives you no more than 250 websites in every research. The ranking method filter lets you choose what sites are more important for you to get, high traffic ones (Audience reach) or more targeted ones (Composition index). You also have the option of combining the two.
- Ad Items – very important if you are doing a research for a campaign in the content network. This filter gives you the option to get only sites in Google’s content network.
- Category – another very important filter that lets you get more relevant sites.
- Ad specs – gives you the option to get only sites with certain ads format or sizes (example: flash ads in 160×600).
- Domain suffix – I don’t think you want to use this option, but it lets you choose between (dot)com’s , (dot)org’s, etc..
This post is longer than I thought so I guess I would divide it into 2 parts. The next part of the post will hopefully be in the next few day and it will be about few examples of how you can really use this tool to your benefit as a PPC marketer.
If you have questions about this tool, post it and I will try to answer in my next post.
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