Hi! My name is Erez Zundy and I want to share with you the fact that I have no idea what to write here about myself yet. What I do know is that I will post here anything I know about PPC. I have 3 years of experience in PPC marketing, both as an affiliate and as a PPC manager for other unique clients. In this blog I will discuss many espects of the PPC for both affiliates and PPC managers. I will tag my posts by either "affiliates" or "PPC managers", depends on the topic, so keep an eye on that. Ohh yeah, you should also follow me on twitter: 
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Google is Changing Google Advertising Professionals (GAP) program
Posted under PPC managers techniques, PPC news by Erez ZundyI got an email from Google’s representative saying that Google is planning to change the Google Advertising Professionals program.
This is part of the email:
“We’re launching a more advanced training curriculum and have partnered with industry experts to build a more rigorous set of exams with an increased focus on best practices techniques and application of knowledge.
The changes begin with replacement of the existing exam in Q1 with a new Advertising Fundamentals Exam. This will be followed with a set of Advanced Exams allowing professionals to showcase additional skills and expertise.
Passing the new Advertising Fundamentals Exam along with one of the advanced exams will be a requirement of retaining certification under the new program.”
Basically, this means that the GAP exams, that are required in order to get a Google Adwords Certified Professional, are going to be changed. I’m not sure if it’s going to be harder & more complicated, or perhaps we’re just going to see less questions about billing options and questions like “where I can see who has access to the account” and more questions about best practices and bidding management.
Another big change is that from 2010 onwards, there are going to be more than 1 exam. Is Google planning on creating exams for specific topics? like one exam for “bidding management” and one exam for “understanding AdWords algorithm and quality score”?
If some of you know, please share it with me. Anyway, we will all find out soon since no matter when your certification is suppose to be terminated, you will need to take these exams on Q1 in order to renew it. Good luck everyone!
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