Hi! My name is Erez Zundy and I want to share with you the fact that I have no idea what to write here about myself yet. What I do know is that I will post here anything I know about PPC. I have 3 years of experience in PPC marketing, both as an affiliate and as a PPC manager for other unique clients. In this blog I will discuss many espects of the PPC for both affiliates and PPC managers. I will tag my posts by either "affiliates" or "PPC managers", depends on the topic, so keep an eye on that. Ohh yeah, you should also follow me on twitter: 
Feb
16
16
7 Reasons Why AdWords Won’t Let You Upload Banners
Posted under PPC for all by Erez ZundyWhen trying to upload image ads (I prefer banner ads) to AdWords, either through the AdWords Editor or the AdWords interface, you might find that Google is not able to upload your banner.
Here are 7 reasons why:
- Wrong usage of click tag in you SWF file – AdWords guidelines specify the exact click tag they want you use in your SWF files. Find it here.
- Usage of random numbers in your SWF file – Sometimes flash designers use random numbers to create certain effects on the banners. For example: Making the text on the ad glitter every few random seconds.
- Your banner is trying to ‘pull’ data from your site – For example: SWF files have the option to include a video on them. In order to make the banner ad file size smaller, the designers use a function that tell the SWF file to pull a video from a different location (website). This is against the guidelines.
- The animation length is longer than 30 seconds – After 30 seconds your banner ad should be still.
- The file size in bigger than 50K – Kinda explains itself.
- Your banner is blinking, flashing or “strobing” – The AdWords Editor is more sensitive to this matter in GIF images. I had a situation when a GIF banner which was a bit flashy was rejected by the AdWords Editor while the exact same banner as SWF file was uploaded without a problem.
- You have more than 50 ads in your ad group – Yes, AdWords has a limit of 50 ads per ad group. If you are asking yourself who the hell have 50 ads in their ad groups, than well, try to calculate how many banners you may need in order to test simultaneously 2 types of banners and 4 landing pages (remember there are 8 banner sizes available for use). Hint: 56 .
Now that you know what are the reasons for the errors you are getting from AdWords try to avoid them in the first place. The best way to avoid the errors is to go and read all the guidelines about image ads in AdWords.
Enjoy your reading and tell me if I missed anything. Thanks.
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