PPC news & Great PPC posts

As usual when I don’t have much time to write a post I am posting some of the latest industry news and some cool PPC blog posts. If you are wondering why I don’t have the time is because besides all the PPC work I’m doing I just moved to a new apartment and it’s a time consuming project. Anyway…

Here are my favorites from the last 2 weeks:

• Yahoo is changing some things making the control of your ads distribution easier. Plus, and that’s a big PLUS!, they also added a campaigns import tool. So you now can upload your Google AdWords campaigns into Yahoo. I plan on using this one ASAP. Read about it here.
• Google is apparently pushing their new phone, Nexus 1, in a way that is taking impressions from content network advertisers. There are some reports that the Nexus 1 banners are spotted on many sites that are irrelevant to cellphones therefore pushing a side relevant advertisers who once claimed those spots. It’s funny how Google is talking about relevancy and how important that is and will even kick your A** away from AdWords if you are not relevant enough, but if it’s a product made by Google everything is legit. Read about it in this PPCBLOG post.
• 2 great articles were posted on search engine land that can really help you see that PPC, and Search Marketing in general, is not all about Google. There are many other opportunities like mobile advertising and ad exchanges. Though neither of those articles are actually trying to say what I wrote here, but this is what I decided to take from articles. One of those articles also contains great information about AdWords mobile campaigns.
• Brian Carter from Search Engine Journal wrote a nice article about an experiment he did checking if Google’s geo-targeting is accurate. I don’t want to ruin your surprise when you find out the results so go and read about it here. On the other hand, if you actually thought Google’s geo-targeting is accurate, then I should ruin your surprise – it’s NOT.

Funny clip about Google

While this clip is so funny there is also a sad part – it’s true.

Affiliate, do you still keep your day job?

Do you remember the time when you still had your day job while doing affiliate marketing in the nights? Remember that you had almost no sleep because you were working on your PPC campaigns? You were so passionate about it but still couldn’t quit your day job because you were scared it wouldn’t work.

If you are in affiliate marketing long enough, you probably remember those times. If you are new to affiliate marketing, you are probably living it right now.
So let me ask you something. Why don’t you quit your day job?
Yes, I know it’s scary, but don’t you think you are wasting your precious time there?

You know what? I understand that you are scared. I’ve been there. But I think I have the solution for your problem. Go and find yourself a job as an intern in a SEM agency. I don’t know about the US, but here in Israel the agencies are looking everywhere for smart and sharp interns.
So if you are too scared to quit your day job at least go and find yourself a job that will actually help you in becoming a successful affiliate marketer. Go and learn from the bests in the fields of PPC and SEO. Don’t you think it’s a better way to “waste” your time? I’m still calling it a waste because you still have a job and fix hours, but it’s a much better waste than your current day job. And hey, who knows – you might like it better than being an affiliate.

I worked for a company called easynet. I learned a lot there. I learned from the best there is how to do PPC and how to think like a PPC marketer. If you have a long run plan, and are willing to spare 2 years to work as a PPC manager, they are actually looking for someone. If 2 years are too much for you, there are many others in the field.

I will end this up with a very powerful advice I truly believe in:
Don’t just wish for money, KNOW you are going to get it.

Google stands by my predictions

It’s funny how one week or so after I published the post about how Google may be cutting the middle man I ran into this PPC Blog post about how Google is doing exactly that. This post may be from October but it’s a really big sign for all the PPC advertisers

In the post PPCBLOG.com are laying down all kinds of implications for advertisers like deciding how much data you should share with Google and consider using conversion tracking from other sources (and not AdWords conversion tracking).

Anyway, I think you should go ahead and read it now and try to think about the future consequences. Click here to read it.

PS

There is a nice post by one of the guys who left a comment there about how Google is advertising AdWords on Facebook. Did anyone else see this ad?