Michael Jackson and PPC

When Michael Jackson died, the entire web was instantly filled with news and information about his death and life.

What does that have to do with PPC? well, the web was not just filled with information, it was also filled with people searching for this information: Yahoo broke a record of 16 millions (I think) unique visitors, Google’s servers were slowed down, and CNN got more traffic than ever before. To make things clear, traffic was all around, and you just had to catch it and turn it into money.

Monetize search trends

Imagine you had a PPC ad selling Michael Jackson’s CDs on Amazon. Or maybe some posters, or books. Jackson’s fans searching for Michael Jackson will probably like to have some kind of souvenir. I don’t want to sound like I’m telling you how to benefit from someones death, because that’s just sound mean. But hey, Amazon sold out everything they had that has any kind of connections to Michael Jackson. Why Affiliates can’t joind the ride? Why can’t a PPC manager of some music company put a PPC ad, make his client a lot of money, and get his boss to praise him and give him a raise even for doing a great job?

It’s Not too late

Although it’s a few days late, you can still take advantage of this search trend. Affiliates – well it is pretty clear what you can do. PPC Managers – think of a way you can take this traffic and turn it into clients for your client. Not all industries can do that, but I’m sure everyone related to the entertainment industry can do it. And how about advising your client from the travel industry to make a Michael Jackson special?

It’s not just Michael Jackson

You should keep an eye on search trends and know how to take advantage of it as early as possible. Being there first can mean a lot of money.

I would like to hear what you have to say about that. Anyone can share a trend that he caught on time?

PPC is me – Opening post

Wow, my first blog post. I don’t know about you, but I’m excited. I’ve wanted to do it for about a 10 months but I hit some road bumps trying to do it. First I lacked the WordPress knowledge, than, even after I got help with that, the weirdest things happened with my blog (I was actually kicked out of my dashboard every time I wanted to change something).

Anyway, I wanted my first post to be about what kind of posts you will find here in the future. So as you can figure out from the name of this blog, it’s going to be about PPC. Now I won’t write posts about “what is quality score” or “why you should separate your search campaigns from your content network campaigns”, I will talk about the news, the advanced tips, and the essence of PPC, both for affiliates and PPC managers (guys doing PPC for other people).

There is a big difference between affiliate PPC and PPC for clients and most people don’t know it because most people are doing just one of these things (I’m not sure why). The biggest difference I think is funds. For PPC managers, many times there are the first 3 months, in which they can spend $10K each month, and still not prove ROI positive. I don’t know any affiliate who’s willing to do so. Because of this main difference, there are different approaches in terms of keywords match type, first/last click keywords (I will write a post on that soon I hope), and daily budget.

If you’ll keep reading my blog, and you’re an affiliate, you will find how great it is sometimes to run a PPC campaign for other people and companies. And if you are a PPC manager, I hope to show you the great things about doing PPC as an affiliate.
I will set my posts categories as either “affiliates PPC” or “PPC managers” so if you are interested in just one, you can find your related posts easily.

This post has been a bit “messy” but I promise to improve as I go.

If you want to read more about me, got to the “about me” page and follow me on twitter: twitter.com/erez_z